Marketing – MBA Tutorials

Evolution of Management Thoughts

The approaches of management are theoretical frameworks which are used for studying management. Every approaches of management is based on somewhat different assumptions about human beings and the firm for which they work. The different approaches of management are Classical approach or Traditional approach Behavioural approach Quantitative approach Systems approach Contingency approach 1. Classical approach […]

Digital Marketing Glossary

There are some words you don’t understand about digital marketing but due to the changing scenario towards digital marketing you must know about them. So here are some of those words which will help you to understand digital marketin more easily. Ad Extensions – These are additional pieces of information that can be added to Google […]